Overview
Daily dress is dominated by casual, functional and streetwear looks, much of it from domestic and global fast-fashion chains. At the same time secondhand shopping, resale platforms and a sustainability ethos push against disposable buying.
Key garments and style
Genderless and unisex styling has moved into the mainstream, and a younger generation is reviving the kimono on its own terms — pairing vintage or rental kimono with contemporary items rather than treating it only as formal wear.
Transition
The story remains open: Japanese dress keeps evolving as global trends, digital culture and a renewed interest in tradition meet.