Overview
The permanent tour is largely sensory and digital — smell stations, projected landscapes, film of growers in twenty countries — and the ticket includes a glass of wine in the belvedere on the eighth floor. Bordeaux itself is treated as one region among many, deliberately. The building’s aluminium and glass curves have divided opinion in a city of eighteenth-century stone.
Highlights
The belvedere at 35 metres gives the widest view of the river bend and the city, and the tasting there is included. Allow two hours for the permanent route; the audio guide runs in eight languages. Combine it with the wine bar and the shop, which stocks 800 wines from 70 countries.