Overview
Amid Westernisation and global fashion, South American dress became one where Western clothing and native traditions coexist.
Key garments and style
Western dress is common in the cities, but in the high Andes women carry on the “chola” dress of layered polleras, a bowler hat and a shawl. The poncho and handwoven cloth are still used, the gaucho tradition continues on the pampas, and countries such as Brazil have grown their own designers and beachwear.
Transition
Modern South American dress keeps the rich traditions of the Andes and the pampas within global fashion.