Overview
Urban culture turned cosmopolitan. The moga (modern girl) and mobo (modern boy) wore Western dresses, suits, cloche hats and short hair, and cafes and department stores spread the new looks.
Key garments and style
For women’s daily wear, affordable meisen — silk woven from pre-dyed threads in vivid Art Nouveau and Art Deco patterns — was hugely popular. Schoolgirls wore hakama with boots in the haikara style, and the sailor-collar uniform (sailor fuku) entered girls’ schools from around 1920.
Transition
The Showa era that followed would swing from this modern exuberance to wartime austerity and then to full Westernization.